Investment & brand partnerships
We invest our own capital in selected consumer brands, products and business opportunities. Our approach is hands-on. Where appropriate, we combine capital with the same operating capabilities used across our own portfolio.
What we bring
Ownership backed by execution. We combine the long-term perspective of an owner with the capabilities of an operating company.
Capital
Investment from BenJa's own capital.
E-commerce
Hands-on experience across Amazon, Shopify, D2C and international marketplaces.
Sourcing
Supplier, product-development and manufacturing capabilities, including experience working with partners in China.
Logistics
Freight, fulfilment and marketplace supply-chain capabilities across Europe and the United States.
Brand building
Positioning, product strategy, branding and commercial execution.
International expansion
Experience bringing consumer products into new countries, marketplaces and sales channels.
What we look for
Strong consumer products, clear customer demand, brand potential, opportunities for online growth, international potential, situations where BenJa can contribute beyond capital, and founders and partners interested in long-term value creation.
Experience domains
Smart devices
Office & productivity products
Wellness & recovery
Consumer products
BenJa invests its own capital. BenJa does not manage third-party investment funds and does not provide investment-management, brokerage or other regulated financial services.